We are constantly asked what homes are selling for per square foot. It is a reasonable question, but we are always hesitant to give a quick answer because price per square foot is…

The defining story of the Inner East Bay market in 2026 has been remarkably consistent: fewer homes for sale, more active buyers, and increasingly intense competition for the best properties…

We're excited to share a fresh new look for The Home Factor and, even more importantly, to welcome two outstanding new team members, Matt and Becca Wilcox…

The Inner East Bay market has shown impressive resilience against a volatile geopolitical and macroeconomic backdrop. Consistent with broader 2026 trends, low inventory has concentrated…

Before you click “tour this home” on Zillow and other real estate platforms, there is something you should know. That button can now lead directly to a binding agreement with an agent…

The extraordinary decline in inventory year-over-year appears to be a feature of the 2026 market, not a bug. As we approach the April–May window when listings typically begin to rise…

‘While national headlines tout a housing recovery with Realtor.com and Redfin reporting that January 2026 ended with a 10% increase in national inventory year over year, the story on the ground…

‘The 2026 housing market is said to be shifting toward a gradual normalization, with national mortgage rates expected to settle between 5.9% and 6.4% and home prices projected to rise…

‘TIS the season! This past year life at The Home Factor has been a reflection of our core belief that quality always triumphs over quantity. We are intentionally choosing…

It’s Thanksgiving, and as we continue to bring only the most essential news from our local real estate market, we also want to take a moment to wish you and yours a very joyful, warm…

It’s Spooky Season! Let’s see if anything spooky is happening in the Inner East Bay housing data. We’re seeing some encouraging signs that Sellers have been adjusting to a changing landscape…

August is typically the weakest month of the summer. August of 2025 continued the trend we saw in July; fewer new listings, a dip in sales, lower median sale prices, and increased Days on Market (DOM) than the year before.

July 2025 was a weaker month than July 2024: We saw fewer listings, fewer sales, lower prices, and more Days On Market (DOM) Year-over-Year (YoY). Overall inventory is up and in many (but not all!) cities we are seeing greater opportunity for buyers to get into contract on favorable terms…

This month we’re not only looking at monthly changes, but we’re also reviewing the data for the second quarter of the year. Further down in the newsletter there’s more conversation about the state of the Inner East Bay real estate market for the first half of the year…

The pace of new listings is slowing down but the overall trajectory of the market remains consistent with previous months. The supply of inventory is outpacing the rate of buyer demand…

Nationally, housing prices are up 1.2% Year over Year (YoY). You can find headlines boasting that California home prices have reached an all-time high…

Spring market has continued it's accelerating trajectory…

Housing market is picking up steam heading into the spring market…

The podcast is back! After almost complete absence in 2024…

HAPPY NEW YEAR! We’re excited to be finally out of the holiday fog, you know, that weird time at the end of the year where it’s easy to lose track of what day it is….