Working with us As a seller. What to expect.

Working Together

We’re excited about the opportunity to help you sell your property! It’s an absolute privilege to have your trust in this important matter. The East Bay market is incredibly dynamic and varies by neighborhood, which can sometimes make the selling process feel confusing. We strive to demystify the process with a written plan, and eliminate as many challenges as possible. Our goal is to make you feel confidently that you made the right choice.      

Pricing Strategy

Goal: Attract the highest possible price for your home by suggesting the improvement projects with the best ROI and drawing on a variety of marketing techniques, including both print, digital, and social media

IMPROPERLY PRICED PROPERTIES can sit on the market for weeks, eventually selling for much less than they would have if priced appropriately from the start.

PROPERLY PRICED HOMES sell quickly, may attract multiple offers and could sell for more than the asking price. Pricing your property correctly is one of the most important steps in achieving this goal.

Time is of the essence

The longer a home is on market, the more likely it will sell below list price.

Digital Tools & local Knowledge

Our online tools allow us to analyze the real estate market local to your property and establish a pricing strategy that maximizes your return.  

Preparing Your Home
for Market

First impressions make lasting impressions. We will craft a written plan that will cover every aspect of your home's preparation for the market.  We will provide financing solutions to ensure that budget limitations are not the reason key projects can’t occur. We are your full service project management team!

staging solutions

Professional staging is one of the best ways to sell your home quickly and for the greatest value. We know just the right local stagers for any type of home!

Inspections 

Before the house goes on the market, it is strongly recommended that sellers order inspections and understand ordinances. We work with the best inspectors in the East Bay.

Marketing

Our goal is to attract as many qualified buyers as possible in order to generate the highest possible price for your property with the least amount of friction.

Professional Photography
& Single Property Website

We cover the cost of high-quality photographs and video and publish everything to a well designed single property website. You’re going to love the way it looks!

Networking with the Agent Community

We leverage our professional network, both inside of the Keller Williams Luxury global brokerage, and outside of the brokerage. Our reputation, name recognition, and good standing within the local agent community is an invaluable asset to you and an is likely an aspect of the marketing and sales process that you didn’t know carries so much weight.

Offers & Closing

During this phase, the goal is to ensure you are well-informed. We provide custom spreadsheets, to ensure transparency, confidence, and peace of mind.

Tell us more about you and your property!!

  • "They were fantastic to work with. They patiently explained each step of the process to us and always responded to our questions and concerns immediately. From remodeling supporting us with our extended storage needs and coordinating transactions remotely we were reassured that they were there taking care of everything. We are grateful for their service and would highly recommend this wonderful team to our friends and family." - Jian H

  • "Declan and the entire crew did so much for us. Prepping the house working with our schedule and being honest about expectations. The presentation was nothing short of magnificent! And the buyer was a family we were honored to hand over the keys. It was our home for 26 years. It was a privilege to find Declan and Denitsa.” - George M

  • "Very personable and professional. I was lead through the unfamiliar of selling my home to a very successful conclusion. They earned my trust and reduced my stress." - Timothy S

  • "Declan is an all-around terrific agent and Denitsa did a lovely job with staging our house. Together they are a great team. Declan was quick thorough and careful managing the documents. He knows the mechanics really well and gave us good advice to keep the sale moving forward. He responded promptly and helpfully to all our requests questions and worries. He gave us really good referrals to other services like the moving company and car movers. He showed remarkable sensitivity from the beginning--when he diplomatically checked whether this move made sense for us--to the end--when he retrieved a wastebasket we left behind and kept it until we could retrieve it. He and Denitsa were creative in their marketing using an original poem and watercolor of the house in the promo video. From the beginning he had a vision of how to market the house and guided us to a very successful sale. We gladly recommend Declan Denitsa and The Home Factor team!" -Louise S

  • "I recently worked with Declan on the sale of an investment property. This was the first time I've ever been a home seller. From the beginning of the process to the end Declan and Denitsa were there to provide excellent advice on pricing and market expectations as well as elegant solutions to get the property ready for market. Their design choices made the property stand out beautifully and once on the market the escrow process was managed without a hitch. In this market it's important for sellers to get expert advice as well as 5-star service. This is exactly what Declan delivered - he and Denitsa held my hand throughout the process helping me calmly and confidently through my first home sale. I am thrilled with the outcome. I wholeheartedly recommend Declan to anyone considering buying or selling a home in the East Bay Area." - Evelyn F

  • "Declan and Denitsa are absolute pros and they are a delight to work with to boot. Like most of us I'm a busy person. Declan and Denitsa were excellent guides in preparing my house to sell and totally merited the trust I placed in them. They are responsive and hard-working and so incredibly kind and fun! I can't recommend this phenomenal team more highly." - Elisabeth B

  • "Declan was excellent to work with thruout the entire home selling process. He managed all the contractors working over about 3 months to repair and update the home for sale and kept me in the loop with frequent emails texts (with pictures showing progress) and phone calls. Since I am out of state it was very important to know the progress that was being made. He is a genuinely nice person that also happens to be the best most professional realtor that I have ever dealt with. The home sold in a very short time and at a good price. Many thanks to Declan and Denitsa for their advice and help!" - Paul S